Heidi Rose London is a lifestyle brand for babies and children founded by the lovely Lauren de Graaf. Their creative range of beautiful clothing, nursery essentials and toys feature beautiful delicate prints and are made from the finest, sustainable, materials.

I’ve been photographing the lifestyle product images for Heidi Rose London for a few years now so it was lovely to be asked to create these photographs to launch a new Mummy & Me Collection. The collection is designed in partnership with New York tastemaker and mama Samantha Varvel and features matching nightdresses for mothers and girls and a sweet matching romper for babies and cosy sleeping bag for babies.

I loved crafting these beautiful but impactful lifestyle images for Lauren’s brand. As a specialist baby photographer with a commercial background in marketing and brand management, my aim is to create story-telling lifestyle product photography that really resonates with a brand’s target clients.

It was wonderful seeing the images I created for Heidi Rose London featured by Baby Magazine as their recommended Product of the Month.